Service Design and Delivery

Service Design and Delivery

AngličtinaPevná väzbaTlač na objednávku
Springer-Verlag New York Inc.
EAN: 9781441983206
Tlač na objednávku
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Podrobné informácie

Service Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. The implementation methods introduced in the book also illustrate how and why companies can transform themselves into service organizations.

While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.

EAN 9781441983206
ISBN 1441983201
Typ produktu Pevná väzba
Vydavateľ Springer-Verlag New York Inc.
Dátum vydania 11. apríla 2011
Stránky 170
Jazyk English
Rozmery 235 x 155
Krajina United States
Čitatelia Professional & Scholarly
Ilustrácie XXII, 170 p.
Editori Angelis Jannis; Macintyre Mairi; Parry Glenn
Séria Service Science: Research and Innovations in the Service Economy
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