Business

Business

AngličtinaMäkká väzba
Pride William M.
Cengage Learning, Inc
EAN: 9781439037515
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Podrobné informácie

The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business,and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
EAN 9781439037515
ISBN 1439037515
Typ produktu Mäkká väzba
Vydavateľ Cengage Learning, Inc
Dátum vydania 1. septembra 2010
Stránky 704
Jazyk English
Rozmery 216 x 276 x 24
Krajina United States
Čitatelia Undergraduate
Autori Hughes Robert J.; Kapoor Jack R.; Pride William M.
Ilustrácie col. Illustrations
Edícia International ed