Sustaining Intangible Cultural Heritage

As a UNESCO World Heritage Site, George Town, Penang stands as a testament to the harmonious fusion of diverse cultural influences, manifested in its traditional performing arts, crafts, and rituals. However, in the face of modernization and shifting societal dynamics, the delicate balance of these intangible cultural heritage practices requires meticulous attention and concerted efforts from all stakeholders. Preserving and promoting intangible cultural heritage is a vital endeavor that demands not only recognition but also active engagement and support.At the heart of George Town World Heritage Site, where history and tradition intertwine with modernity, artisans play a crucial role in safeguarding and transmitting these invaluable cultural practices to future generations. This book, "Sustaining Intangible Cultural Heritage: Capacity Building for Artisans in George Town World Heritage Site," delves into the challenges faced by artisans in preserving their craft and offers insights into capacity building strategies that can empower them to thrive in a rapidly changing world.