Running Events

Running Events

AngličtinaMäkká väzbaTlač na objednávku
Girginov, Vassil
Taylor & Francis Ltd
EAN: 9781032294629
Tlač na objednávku
Predpokladané dodanie v utorok, 18. marca 2025
21,50 €
Bežná cena: 23,89 €
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Podrobné informácie

This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts.

Drawing on original empirical research, the book presents a series of illustrative case studies, with each chapter containing take-home messages for sport and events managers looking to improve their professional practice. Developing a new theoretical perspective on running events, the book presents data from around the world, including five European countries, the US and China. It covers different types of events, from big city marathons to community park runs, and new types of events such as path and trail runs, night runs, ultra runs, extreme runs and obstacle runs, presenting a typology of running events that will help shape the future analysis of this rapidly growing sector. The book also examines the market for running events, runners’ socio-demographic profiles, the main management and marketing approaches and techniques used by organisers, and the socio-economic impacts of running events, such as the effect on people’s attitudes and behaviours, organisational planning, city promotion and social interactions.

Running events are central to sport at all levels, from grassroots to professional, so this book is essential reading for any student, researcher or practitioner working in sport management, sport development, sport policy, the sociology of sport or event studies.

EAN 9781032294629
ISBN 1032294620
Typ produktu Mäkká väzba
Vydavateľ Taylor & Francis Ltd
Dátum vydania 26. augusta 2024
Stránky 144
Jazyk English
Rozmery 216 x 138
Krajina United Kingdom
Autori Alexandris Kostas; Girginov, Vassil; Scheerder Jeroen
Séria European Association for Sport Management Series
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