Bertelsmann

Bertelsmann

AngličtinaMäkká väzbaTlač na objednávku
Tröger, Mandy
Taylor & Francis Ltd
EAN: 9781032105000
Tlač na objednávku
Predpokladané dodanie v utorok, 17. decembra 2024
22,53 €
Bežná cena: 25,03 €
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Podrobné informácie

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.

Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media – and media services – in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market.

The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.

EAN 9781032105000
ISBN 1032105003
Typ produktu Mäkká väzba
Vydavateľ Taylor & Francis Ltd
Dátum vydania 9. októbra 2024
Stránky 104
Jazyk English
Rozmery 216 x 138
Krajina United Kingdom
Autori Becker, Jorg; Tröger, Mandy
Séria Global Media Giants