Future of Blockchain in Tourism and Hospitality

Future of Blockchain in Tourism and Hospitality

AngličtinaEbook
Fakir, Fatima Zahra
TAYLOR & FRANCIS
EAN: 9781040257746
Dostupné online
28,69 €
Bežná cena: 31,88 €
Zľava 10 %
ks

Podrobné informácie

This timely and innovative book presents a critical exploration of how blockchain technologies may be useful in enhancing the sustainability, viability, and social responsibility of the tourism and hospitality sectors. A key component of many contemporary financial structures and exchanges globally, this volume explores the international scope and application of blockchain within the tourism and hospitality industries, including varied and illustrative case studies from the vibrant streets of Tokyo to the serene landscapes of New Zealand. This book traverses diverse destinations to showcase the transformative power of blockchain in shaping travel experience, including insights into booking platforms, payment systems, loyalty programs, smart contracts, automation, and security issues. Strategic guidance for leveraging blockchain to address industry-specific challenges, maximize emerging opportunities, and promote transparency, trust, and sustainability is provided throughout.This volume is a pivotal resource for students, scholars, and academics with an interest in digital innovation and analytics, new technologies in tourism and management, big data management and contemporary issues in marketing and management. The book may also be of professional interest to tourism and hospitality managers, marketers, consultants, and advisors.
EAN 9781040257746
ISBN 1040257747
Typ produktu Ebook
Vydavateľ TAYLOR & FRANCIS
Dátum vydania 22. októbra 2024
Stránky 188
Jazyk English
Krajina United Kingdom
Autori Baydeniz, Erdem; FAKIR, Fatima Zahra
Séria Routledge Focus on Tourism and Hospitality