Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

AngličtinaMix viacerých produktov
Allen, Chris (University of Cincinnati)
Cengage Learning, Inc
EAN: 9781285187815
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Podrobné informácie

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
EAN 9781285187815
ISBN 1285187814
Typ produktu Mix viacerých produktov
Vydavateľ Cengage Learning, Inc
Dátum vydania 13. februára 2014
Stránky 432
Jazyk English
Rozmery 218 x 279 x 18
Krajina United States
Čitatelia Tertiary Education
Autori Allen, Chris (University of Cincinnati); Close Scheinbaum, Angeline (University of Texas - Austin); O'Guinn, Thomas (University of Wisconsin-Madison); Semenik, Richard (Montana State University - Bozeman)
Edícia 7 ed