China Goes West

China Goes West

AngličtinaPevná väzba
Backaler Joel
Palgrave Macmillan
EAN: 9781137410122
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Podrobné informácie

China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives? China Goes West presents an unrivalled overview of Chinese companies' expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest internationally - providing much-needed insight into these firms and their rise. The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment. China is going West. Its firms will irrevocably reshape the global business landscape. This book is an essential introduction to the new future landscape of the world economy.
EAN 9781137410122
ISBN 1137410124
Typ produktu Pevná väzba
Vydavateľ Palgrave Macmillan
Dátum vydania 3. júna 2014
Stránky 190
Jazyk English
Rozmery 235 x 155
Krajina United Kingdom
Čitatelia Professional & Scholarly
Autori Backaler Joel
Ilustrácie XVII, 190 p.
Edícia 2014
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