Internet and the Customer-Supplier Relationship

Internet and the Customer-Supplier Relationship

AngličtinaMäkká väzbaTlač na objednávku
Ronchi Stefano
Taylor & Francis Ltd
EAN: 9781138714342
Tlač na objednávku
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Podrobné informácie

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

EAN 9781138714342
ISBN 1138714348
Typ produktu Mäkká väzba
Vydavateľ Taylor & Francis Ltd
Dátum vydania 11. novembra 2019
Stránky 234
Jazyk English
Rozmery 219 x 152
Krajina United Kingdom
Čitatelia Tertiary Education
Autori Ronchi Stefano
Séria Routledge Revivals