Employer Brand

Employer Brand

AngličtinaEbook
Barrow, Simon
WILEY
EAN: 9781119995548
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Podrobné informácie

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr t a Manger.
EAN 9781119995548
ISBN 111999554X
Typ produktu Ebook
Vydavateľ WILEY
Dátum vydania 19. januára 2011
Jazyk English
Krajina Uruguay
Autori Barrow, Simon; Mosley, Richard
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