Managing Electronic Media

Managing Electronic Media

AngličtinaEbook
Tassel, Joan Van
TAYLOR & FRANCIS
EAN: 9781136031625
Dostupné online
96,77 €
Bežná cena: 107,52 €
Zľava 10 %
ks

Dostupné formáty

Podrobné informácie

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
EAN 9781136031625
ISBN 1136031626
Typ produktu Ebook
Vydavateľ TAYLOR & FRANCIS
Dátum vydania 10. septembra 2012
Stránky 424
Jazyk English
Krajina United Kingdom
Autori Tassel, Joan Van