Understanding Business in the Global Economy

Understanding Business in the Global Economy

AngličtinaEbook
Jonathan Swift, Swift
BLOOMSBURY PUBLISHING
EAN: 9781137603807
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Podrobné informácie

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
EAN 9781137603807
ISBN 1137603801
Typ produktu Ebook
Vydavateľ BLOOMSBURY PUBLISHING
Dátum vydania 16. septembra 2017
Stránky 424
Jazyk English
Krajina United Kingdom
Autori Jonathan Swift, Swift
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