Practice of Public Relations: Pearson New International Edition

For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitels unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in todays world of public relations including heavy emphasis on social media and ethics.