Marketing Environment (RLE Marketing)

Marketing Environment (RLE Marketing)

AngličtinaEbook
Dawson, John
TAYLOR & FRANCIS
EAN: 9781317647300
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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
EAN 9781317647300
ISBN 1317647300
Typ produktu Ebook
Vydavateľ TAYLOR & FRANCIS
Dátum vydania 15. septembra 2014
Stránky 380
Jazyk English
Krajina United Kingdom
Autori Dawson, John
Séria Routledge Library Editions: Marketing
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